The time is ripe

What happened to the internet? We are addicted to it. We can not do without it. We have “friends” we never see and that do nothing for us. We read fabricated “news” every day about irrelevant “facts”. Ads are disguised as information (“infomercials”). So-called “influencers” are used by the industry to sell us anything (from beauty products to insurance policies).

The original intent of the internet – being a place, where the knowledge of the world is shared, connected and spread widely – is barely recognizable anymore.

Even Sir Tim Berners-Lee, the inventor of the internet, sees the time is ripe to fundamentally change how the web is working to give us back the freedom the internet once promised to its users.

Moral problems

We can wait for a new web to materialize – though this might take a while, as commercial and political interests slow positive change down to a creep – or we can take matter in our own hands.

And although leading tech companies like Google are planning to protect us from abusive websites or like DuckDuckGo are trying to limit adverts imposed on us, there is something dishonest about these efforts. They need the advertisement to make a living.

Information Glut

But besides these commercially induced problems there is the pure overload with irrelevant, dumb, useless pieces of information and so we have to sift through the mud to unearth little gems of knowledge.

Though there is a certain value in being able to shop online or to plan our next trip from our couch – when it comes to the activity of researching the web for valuable pieces of information, things like web shops, infomercial articles, ads are just getting in our way. It is like searching for that infamous gold nugget and having to sift through tons of sand.

We focus on easy knowledge acquisition

We at unouit.com were fed up with this and so we created a platform for focused knowledge acquisition. Our vision is, that you can easily find what you are searching for without all the nerve-racking issues which you would normally encounter.

So we created unouit.com with following goals in mind:

• We filter all the crap for you (no shops, no ads, no tracking, no low content pages, no infomercials, etc.)
• You can mark content you want to ignore and you will never be bothered with it again. This will make your search results continuously better for you and other Unouit users.
• You can store content that is interesting and valuable for you in a safe place. Once you have stored it, it will be removed from future web searches for the same keywords. Instead you will find it in your private storage area.
• We will never track you.
• We will never sell your profile data.
• Search engines will not be able to profile your surfing habits.
• We will semantically connect your saved content, so we can show you relevant connections to other adjoining content, helping you discover further topics, without having to tag content manually.

So, how do we survive financially?

Our goal is to be self-financed, without resorting to selling advertisement or user data to third parties. So we will likely evolve into a pay-by-usage service in the medium to long run, with a free service to the casual or low-frequency user.

Currently we are cross-financing the development of the platform without any third parties involved, so we can control the evolution of the platform for the foreseeable future.

We want to remain independent from major players in the field to be able to maintain our record of integrity, respect and defense of our users.

What can you do?

We would like to shape the service with your needs in mind. So please do not hesitate to give us feedback on how we can improve and make it better.

Do you want to be part of the revolution, then head over to unouit.com and try it out. We are always adding new features and you can contribute to make the internet a pleasant place again.